Special Event Coordinator
About the role
AB InBev is seeking a Special Event Coordinator in Mbeya to plan and execute brand-led consumer experiences, regional sales events, promotional activities, and trade marketing initiatives that strengthen brand engagement, increase sales volumes and market share, and support commercial growth. Responsibilities: - Consolidate branding plans and activities across the assigned region - Coordinate with the sales team on point-of-consumption selection - Review contracts and ensure compliance with Commercial Director directives - Coordinate branding of office premises and other relevant channels - Ensure branding activities follow company guidelines - Plan, execute, and report on experiential events and brand-building activations - Plan, execute, and report on regional sales-driven events - Develop and maintain relationships with sales teams, brand teams, suppliers, stadium owners, event organizers, and community representatives - Manage AB InBev beer account procedures, including FBIs, stock, and deals - Gather insights into consumer behaviour and engagement with company brands - Manage third-party event suppliers and other stakeholders - Review and take ownership of trade campaigns and programmes - Supervise the execution of posters and other pricing campaign materials - Manage below-the-line stores within the assigned region - Ensure point-of-sale materials are received, deployed, and maintained across trade channels - Monitor the use and condition of branding and promotional materials - Coordinate the deployment, positioning, and tracking of coolers - Ensure cooler-related reports are shared and CAPEX activities are properly managed How to apply: Apply via: https://wd1.myworkdaysite.com/recruiting/abinbev/GHQ/job/TANZANIA-MBEYA/Special-Event-Coordinator_30104976/apply
Key requirements
- Sales and marketing knowledge
- Event planning and coordination skills
- Brand activation and trade marketing skills
- Computer literacy
- Social media marketing and brand engagement skills
- Microsoft Excel, PowerPoint, and Forms proficiency
- Stakeholder coordination and relationship management
- Strong communication and collaboration skills
- Valid Code 8 driver’s licence