Admissions and Marketing Manager
About the role
Aga Khan Schools Tanzania is seeking a qualified and dedicated Admissions and Marketing Manager to lead the school's admissions, marketing and communications functions. The role supports enrolment and strategic growth objectives, oversees the full admissions lifecycle, develops integrated marketing and communication strategies, strengthens the school's brand and reputation, and builds strong relationships with prospective and current families. Responsibilities: - Manage the end-to-end admissions funnel, including inquiry, tours, applications, assessments, offers and enrolment. - Develop and execute annual enrolment strategies and targets in line with school growth objectives. - Build relationships with prospective families, relocation agents, corporate HR partners and embassies/consulates. - Organize and host open houses, campus tours and admissions events, both in-person and virtually. - Manage the admissions CRM/database, ensuring accurate tracking of leads, conversion rates and follow-ups. - Develop and implement an integrated marketing communications strategy across digital, print and in-person channels. - Manage and oversee the school’s website, social media platforms, email newsletters and content calendar. - Create marketing materials, including brochures, videos, digital advertisements and presentations, in line with brand guidelines. - Manage relationships with external vendors such as designers, photographers, videographers and media agencies. - Ensure consistent brand identity and messaging across school materials and platforms. - Conduct market research and competitor analysis to inform positioning strategies. - Work with school leadership to align admissions and marketing initiatives with the school’s strategic plan. How to apply: Apply online through the Aga Khan Development Network careers portal: https://krb-xjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad?partnerid=30025&siteid=5750&PageType=JobDetails&jobid=2290522#jobDetails=2290522_5750
Key requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Education or a related field
- Master’s degree in Marketing, Business Administration, Communications or Education (desirable)
- Professional certification in marketing, digital marketing, communications, public relations or customer relationship management (CRM) (added advantage)
- Minimum of 4 years of progressive experience in admissions, enrolment management, marketing, communications or a related field
- At least 2–3 years of leadership or management experience
- Experience working in an international school, private school, higher education institution or education-related organization (preferred)
- Strong understanding of admissions processes, enrolment management and customer journey mapping
- Excellent knowledge of marketing principles, brand management, digital marketing and communications strategies
- Proficiency in social media management, email marketing, content creation and website administration
- Demonstrated ability to lead, motivate and develop high-performing teams
- Strong project management and organizational skills
- Strategic thinking