Marketing Manager
About the role
AXIAN Digibank & Fintech is looking to hire a Marketing Manager in Dar es Salaam to lead marketing strategy, campaigns and brand positioning to drive brand awareness, customer acquisition and revenue growth. Responsibilities: - Understand strategic recommendations and take charge of the major stages of the planned communication policy. - Develop and execute marketing strategies to drive brand awareness, customer acquisition and revenue growth. - Plan, manage and optimize marketing campaigns across digital and offline channels. - Oversee brand positioning, messaging and consistency across all platforms. - Conduct market research and analyze trends to identify opportunities and improve marketing performance. - Collaborate closely with sales, operations and product teams to align marketing initiatives with business goals. - Track marketing KPIs, measure campaign effectiveness and implement data-driven improvements. - Manage marketing budgets and ensure cost-effective use of resources. - Identify risks and opportunities within the market and adjust strategies accordingly. - Prepare and present marketing performance reports to senior management. - Lead, mentor and motivate the marketing team to achieve targets and uphold brand standards. How to apply: Apply via the AXIAN Group careers portal (Job Reference: req4770): https://axian-group.csod.com/ux/ats/careersite/1/home/requisition/4770?c=axian-group
Key requirements
- Bachelor's degree in Marketing, Marketing Communication, Business Administration or any other related field.
- 5 to 7 years' experience in a marketing position in FMCG marketing with proven brand management.
- Solid experience in marketing campaign management, brand positioning and customer engagement strategies.
- Comprehensive knowledge of market research, consumer behavior and competitive analysis.
- Proven leadership and team management skills with the ability to oversee multiple campaigns and projects.
- Proficient in marketing tools, digital platforms and office automation systems.
- Strong sense of organization, planning and attention to detail.
- Excellent analytical and problem-solving abilities.
- Ability to work under pressure while maintaining creativity and effectiveness.
- Excellent oral and written communication skills; fluency in English (French is an added advantage).
- Brand management
- Campaign management