Events Representative
About the role
The key purpose of the Events Representative role is to execute brand-led consumer experiences that build long-term brand advocacy while contributing to volume and market share growth and increasing the competitiveness of SAB beer and ciders. The role is also responsible for executing regional events designed to drive incremental volume and market share while reinforcing brand narratives and enhancing TBL corporate reputation. Responsibilities: - Plan, execute, and report on experiential events within the region, including brand-building activations, to reinforce brand narratives and deliver memorable consumer experiences. - Plan, execute, and report on regional events led by regional sales teams in line with execution guidelines to deliver incremental and profitable volume. - Develop and maintain collaborative relationships with internal stakeholders, including sales and brand teams. - Develop and maintain relationships with external stakeholders, including stadium owners, event owners, and communities. - Manage SAB beer account procedures, including FBIs, stock, and deals. - Gather and develop insights into consumer behaviour and engagement with AB InBev brands. - Manage third-party event suppliers and other relevant stakeholders. How to apply: Interested candidates should submit their applications through the official AB InBev recruitment portal: https://wd1.myworkdaysite.com/en-US/recruiting/abinbev/GHQ/job/TANZANIA-DSM-HQ/Events-Representative_30099616-1
Key requirements
- Good interpersonal skills and ability to build strong relationships
- Good planning and organizing skills
- Ability to work effectively under pressure
- Good verbal and written communication skills
- Good negotiation skills