Marketing Officer
About the role
Zambia Cargo and Logistics Limited (ZCL), a regional logistics service provider, is seeking a qualified Marketing Officer. This role involves developing and implementing marketing plans, conducting market research, promoting logistics services, managing digital marketing activities, and coordinating promotional events to support business growth and enhance the company's market position in Dar es Salaam. Responsibilities: - Develop and implement marketing plans and campaigns aligned with the Company’s strategic objectives and business targets - Conduct market research to identify customer needs, market trends, competitor activities and new business opportunities - Promote the Company’s logistics and cargo services to existing and prospective customers to support business growth - Develop and manage digital marketing activities, including social media, website content, email marketing and other relevant platforms - Develop engaging marketing content and coordinate the production of brochures, presentations, company profiles, promotional materials and other marketing communications - Support lead generation and customer acquisition initiatives in collaboration with the Commercial and Corporate Affairs team - Coordinate the Company’s participation in exhibitions, trade fairs, conferences, customer events and other promotional activities - Monitor customer feedback and marketing performance and prepare periodic reports with recommendations for improvement - Ensure consistent application of the Company’s brand identity and corporate communication standards across all marketing platforms and materials - Identify opportunities for partnerships, sponsorships and other initiatives that enhance the Company’s visibility, market position and customer engagement How to apply: Send your detailed CV and copies of academic and professional certificates to: recruits@zamcargo.co.tz Write the position applied for in the email subject.
Key requirements
- Bachelor’s degree in marketing, Business Administration, Communications, Public Relations or a related field
- Minimum of 3 years’ relevant experience in marketing
- Experience in digital marketing, social media management and content development
- Demonstrated experience in developing and implementing marketing campaigns
- Proven experience in Customer engagement
- Marketing experience in the Transport and Logistics Sector will be an added advantage
- Strong marketing and business development skills
- Excellent communication and interpersonal skills
- Strong written and verbal communication skills
- Digital marketing and social media management skills
- Market research and analytical skills
- Customer-focused and commercially aware