Head of Growth
About the role
About Calo (more here) Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. Launched in Bahrain in 2019, we have since expanded to 7 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals. We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here. Role Summary Calo is seeking a commercially mature, systems-driven Head of Growth to architect and scale a unified Growth Operating System across all markets. This role is responsible for end-to-end growth performance across all Mountain Peaks (MPs), owning performance marketing, lifecycle/CRM, SEO, CRO, and building a dedicated growth analytics function. The Head of Growth will transition Calo away from a media-buying-led performance organization to an incrementality-driven, commercially disciplined growth engine grounded in contribution margin, payback modeling, and long-term value creation. This is a strategic builder role, not a channel operator position. Reporting to: Chief Demand Officer Location: Open globally. Candidates must have at least 5 hours overlap with KSA working hours. Hybrid in countries where Calo has offices (KSA, UAE, Kuwait, Qatar, Bahrain, Oman); otherwise fully remote. What You’ll Do 1. Growth Strategy & Economics• Redefine and standardize CAC, LTV, payback, and contribution margin frameworks across all regions • Implement stage-based growth investment models (startup, developing, mature regions) • Shift reporting from CPA-based to contribution-margin-based decision making • Partner with Finance to ensure growth investments meet capital allocation standards • Develop clear performance and growth budget reallocation logic across markets 2. Performance Marketing System Architecture• Own and lead central performance marketing resources across MPs • Standardize paid media frameworks and testing structures • Design and implement performance ↔ creative feedback loops • Increase creative testing velocity through AI-enabled workflows • Diversify channel mix strategically and reduce dependency on legacy paid practices • Establish incrementality testing discipline (geo-testing, holdouts, structured experiments) 3. Lifecycle & Revenue Expansion• Evolve CRM into a full lifecyc