Google UAC Media Buyer
About the role
Location: Anywhere remote Our client is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Our Client is quickly becoming a key player in the market. Perfect for those who aim to: - Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels; - Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate; - Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming; - Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling; - Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy; - Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA); - Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels; - Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities; - Track and report on channel performa