Media Buyer
About the role
Location: Worldwide Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those who aim to: • Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico; • Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events; • Design and run retargeting funnels across the full path (install, registration, first deposit, etc.); • Launch and optimize ROAS / value-based campaigns (value optimization, tROAS); • Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch; • Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking; • Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention teams; • Analyze campaign data, build performance reports, and identify improvement areas across every platform (experience with Tableau or Power BI is a plus); • Collaborate with creative and content t